Many training programs concentrate on the ‘what’ and while this is important to understand we are aware that for many companies taking the next step to understand the ‘how’ is key to success.
Our training is practical and actionable. We’ll be running through real examples and setting up real campaigns. We’ll be setting assignments that involve the students workplace so that the companies get immediate, measurable benefits.
We’re also backed up by Econsultancy ( http://econsultancy.com ), the UK’s largest provider of information, events, training and best practice to the digital marketing industry. Econsultancy has over 70,000 registered users and is already the largest provider of training and qualifications to the digital marketing industry.
Classroom sessions
Module 1 - The Changing Face of Digital Marketing
Module 2 - The key concept of marketing on the web – how to listen, learn and then create successful digital marketing campaigns
Module 3 – Practical search engine marketing
Project assignments
Search and Research on the web
Creating keywords for your company
Setting up a real Google campaign
Reading assignments
The Long Tail, Chris Anderson
Search Engine Optimisation: a beginners guide (e-consultancy)
Paid search marketing – a beginners guide (e-consultancy)
Website reference
www.wired.com
On-line learning
An introduction to Digital Marketing
An introduction to SEO
Recommended further reading
The Cluetrain Manifesto – Christopher Locke, Rick Levine, Doc Searls, and David Weinberger – http://www.cluetrain.com
(Book is free to read online)
Classroom sessions
Module 4 – Practical e-mail marketing
Module 5 – Advertising online and affiliate marketing.
Module 6 – How to write copy for the web (and update websites).
Project assignments
Creating an action plan for a website
Creating an e-mail campaign
Reading Assignments
The complete guide to E-mail marketing, Bruce Brown
Website reference
www.e-consultancy.com
On-line learning
An introduction to online media planning and buying
An introduction to e-mail marketing
Recommended further reading
E-Marketing Excellence – Smith and Chaffey
Classroom sessions
Module 7 – Practical web measurement and analytics
Module 8 – Using online PR and social media
Module 9 – E-commerce explained
Project assignments
Analysing real data and making recommendations
Setting up alerts online so you know what your company/competitors/sector is doing.
Reading Assignments
Web analytics: A beginners guide, E-consultancy
E-commerce: A beginners guide, E-consultancy
Website reference
www.emetrics.com
Online learning
An introduction to online PR
Recommended further
reading
Analytics in an hour a day, Avinesh
Don’t make me Think – Steve Krug
Examination
An online examination that will test knowledge and basic skills in digital marketing. There will be 100 marks available and the final certificate will show candidates % mark.
50% will be the pass mark, 65% credit pass, 75% distinction. Students can retake the exam for a £100 fee which allows them to use all of the above content but NOT attend the classroom sessions.
If you are interested in taking part of this experience you can book your place on Econsultancy’s website or download our brochure here
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