09.30 – 12.00 Module 7 – Practical web measurement and analytics
- What can we measure, what should we measure
- What tools are available
- Setting up a Google Analytics account
- Running reports in Google Analytics
- Understanding the data – what difference can we make?
12.00 – 12.30 Lunch
12.30 – 14.45 Module 8 – Using online PR and social media
- What is social media?
- Setting up alerts and RSS to monitor what is being said about you, your company, your competitors, your industry
- How to get involved in the conversation
- Good practice vs bad practice
- Using groups on Facebook and other social media tools
- Video online – using YouTube for marketing
15.00 – 17:00 Module 9 – E-commerce explained
- What is e-commerce and why is it important to ALL businesses
- Setting up an e-commerce site
- Is e-bay an option
- Setting up e-bay accounts and maximising your return
- What software should you use
- How to build a site that sells
- Why conversion is key?
If you are interested in taking part of this experience you can book your place on Econsultancy’s website or download our brochure here
